4 steps to increase craft brewery sales

To increase craft brewery sales by using new package to realize beer home distribution sales channel

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4 steps to increase craft brewery sales by using new package to realize beer home distribution sales channel.

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4 steps to increase craft brewery sales

How to Increase Craft Brewery Sales in 4 Steps

Craft breweries are a booming industry in all over the world, For example United States, with more than 8,000 breweries operating as of 2020. However, with so much competition and changing consumer preferences, it can be challenging to grow your sales and stand out from the crowd. In this article, we will share four steps that can help you increase your craft brewery sales and attract more loyal customers.

Step 1: Define your target market and niche

The first step to increasing your craft brewery sales is to know who you are selling to and what makes you unique. You need to identify your target market, which is the group of people who are most likely to buy your beer and become repeat customers. You can use market research, surveys, customer feedback, and social media analytics to learn more about your target market's demographics, preferences, behaviors, and motivations.

Once you have a clear picture of your target market, you need to define your niche, which is the specific segment of the market that you cater to and differentiate yourself from. Your niche should reflect your brand identity, values, mission, and unique selling proposition (USP). Your USP is what makes your beer different from other craft beers and why customers should choose you over them. For example, your USP could be based on your ingredients, brewing process, flavor profile, packaging, sustainability practices, or social impact.

Step 2: Optimize your distribution channels and pricing strategy

The second step to increasing your craft brewery sales is to optimize your distribution channels and pricing strategy. You need to decide how and where you want to sell your beer and how much you want to charge for it. You have several options for distribution channels, such as:

- On-premise: This is when you sell your beer directly to customers at your brewery or taproom. This can help you build a loyal fan base, showcase your brand personality, and generate higher profit margins.

- Off-premise: This is when you sell your beer through third-party retailers, such as grocery stores, liquor stores, bars, restaurants, or online platforms. This can help you reach a wider audience, increase your brand awareness, and leverage the credibility of established outlets.

- Wholesale: This is when you sell your beer in bulk to distributors or other businesses that resell it to end consumers. This can help you save time and money on logistics, access new markets, and benefit from the expertise and network of distributors.

You need to evaluate the pros and cons of each distribution channel and choose the ones that best suit your goals, budget, and capabilities. You also need to consider the legal regulations and requirements for each channel in your state or region.

Your pricing strategy should reflect the value of your beer and the demand in the market. You need to research the prices of similar craft beers in your area and set a price that is competitive but also profitable. You can use various pricing methods, such as cost-plus pricing (adding a markup to your production costs), value-based pricing (charging based on the perceived value of your beer), or dynamic pricing (adjusting prices according to demand and supply).

Step 3: Promote your beer through effective marketing campaigns

The third step to increasing your craft brewery sales is to promote your beer through effective marketing campaigns. You need to communicate your brand story, values, and USP to your target market and persuade them to buy your beer. You can use various marketing channels and tactics, such as:

- Website: Your website is your online storefront and should showcase your brand identity, products, location, contact information, and testimonials. You should also optimize your website for search engines (SEO) so that potential customers can find you easily online.

- Social media: Social media is a powerful tool for engaging with your audience, building relationships, sharing content, and generating buzz. You should create profiles on platforms that are popular among your target market, such as Facebook, Instagram, Twitter, or YouTube. You should also post regularly, interact with followers, run contests or giveaways, and collaborate with influencers or other brands.

- Email marketing: Email marketing is a cost-effective way to reach out to existing or potential customers directly and deliver personalized messages. You should build an email list by collecting email addresses from visitors on your website or social media pages or offering incentives such as discounts or freebies. You should also send newsletters or promotional emails that provide value.

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